I just watched a great TED presentation by Dan Pink on the science of motivation. The net is that rewards work well for very simple tasks that require no creativity.  They actually produce worse performance for complex tasks requiring insight, creativity, and innovation.  What works for the latter, according to Dan Pink,  in intrinsic motivation created by autonomy, mastery, and purpose in people’s jobs.

How much of these three does the typical B2B enterprise sales rep have?  Some autonomy in terms of work hours and location. But not much in terms of processes, procedures, reporting, pricing, etc…

Mastery? Everyone is moving to “self-paced learning,” which means you watch a video or presentation on your PC while multitasking.  What kind of in-depth, hands-on education can you really get that way?  Hardly the best way to teach negotiation, interviewing and discovery, listening, rapport-building, solution design, or anything else that’s truly core to a complex sale into a large account.

Purpose?  (Other than the commission?)  I can’t even begin to count the number of times I’ve heard sales and corporate management say, “the reps are coin-operated.”  Create a spiff, and get the result.  True. You get SOME result.  But what if instead of a spiff (or in addition to one), you convinced your reps that what they are selling is meaningful, significant, and really matters?   That they have to be the sages and advisors who will help customers save their companies? That meeting the quota isn’t about going to “Club,” but about saving or creating jobs and livelihoods for others?

Maybe sales reps don’t operate by the same rules as all other humans. But I doubt it.  Would love to know for sure.  Anyone out there who’s tried something other than a spiff to motivate sales?

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